Tasting Notes

Lawn in foreground, vineyard rows in the middle, Sta Rita Hills in background.

Qualifications/Details:

  • Wes Hagen has produced 100+ professional production sheets for varietal wines, integrating notes on color, clarity, aroma/bouquet, flavors, persistence, balance, food and wine pairings (important for sales!), and how long a wine can be aged/cellared
  • Standard tasting notes (fruit descriptions) don’t sell wine. Stories, food pairings, and stylistic notes work much better to sell your products. Great wine notes sell more bottles and cases
  • Wes can teach these skills and writing to your staff, and teach the staff how to use these notes to capture imagination and attention, and sell more wine in tasting rooms, stores, restaurants, clubs and bars
  • Wes and Chanda can look at your entire collection of collateral: tasting notes, order forms, wine club signup sheets, etc. and give an honest and professional assessment of how to improve for better ease of use, and resulting sales volume and employee engagement

Cost:

  • Individual questions via phone or email: $50-$150
  • Hourly: $150 or 8 hours for $1000